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Jan 28, 2026

“Don’t Hate Me Because I’m Beautiful” — Blake Shelton trolls the internet, weaponizing his 2017 ‘Sexiest Man’ title to inflict 1 petty nightmare on his rival Adam Levine.

When People magazine crowned Blake Shelton the Sexiest Man Alive in 2017, the internet reacted with disbelief. Memes exploded. Group chats malfunctioned. Even Blake seemed mildly confused. But while the world debated beauty standards, Shelton had one crystal-clear thought in mind:

How can I use this to psychologically destroy Adam Levine?

That single objective turned a glossy magazine honor into one of the pettiest — and funniest — rivalries in modern pop culture.

The Rivalry That Fueled Everything

Blake Shelton and Adam Levine had spent years as dueling coaches on The Voice, developing a legendary on-screen “bromance” built entirely on insults. Since the show’s 2011 debut, their dynamic thrived on trash talk, pranks, and mutual humiliation.

The tension escalated in 2013 when Levine himself won Sexiest Man Alive. According to Shelton, Adam didn’t let the moment pass quietly — reportedly sending a massive framed version of his cover to Blake’s Oklahoma home. Blake later claimed he hung it… in his barn.

So when fate — or chaos — handed Shelton the same title four years later, revenge became inevitable.

“Don’t Hate Me Because I’m Beautiful”

Unlike most recipients who issue humble thank-yous, Blake skipped diplomacy entirely. In his official People interview, he bluntly admitted he accepted the title for one reason only.

“I can’t wait to shove this up Adam’s a—,” he said, laughing. “That’s really the only thing I care about.”

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